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People-first, transformational sports advisory.

We partner with growth-minded leagues & owners to build sports legacies.

Partners include

Our Projects

Our Expertise

We partner with leagues and teams to transform their sporting operations

01

Organizational assessment

We provide decades of expertise and an unbiased viewpoint to review organizational health, structure, processes, communication and talent across your sporting operations.
02

Strategy for success

We help define and plan your sporting strategy, and focus on alignment of your team, clarity of intentions and operational support to bridge the gap to stated ambitions.
03

Executive search & talent development

We help you discover and develop the leadership team to ensure the skills and culture are designed to help talent prosper and execute on the vision.

Our Ethos

We inspire excellence

We drive diversity in thought, novel practice and collaboration to elevate standards and reimagine boundaries for high performance sports organizations.

We are dedicated to sport

We’re not business consultants. We’re people people with decades of hands-on experience in high performance sport to help you overcome challenges.

We focus on growth

Developmentalists at our core, we only work with leaders who are ready to be brave and make changes that will result in true transformation.

Bloom Sports Partners were a critical piece to the blueprint of our build.

Our ambitious and aggressive timelines were embraced by the team, and their confidence in the process and implementation was impactful. The Bloom team streamlined our search for top talent, and helped to ensure our reach was wide and thorough across various industries. We continue to rely heavily on their experience in professional development and building culture within our league. The leadership of this group is only matched by their passion for building sport and infrastructure behind it.

Jayna Hefford

SVP Hockey Operations, PWHL

Bloom Sports Partners have been true people-partners for us in the Professional Women's Hockey League.

Their ability to unearth talent we would never have discovered on our own has been truly remarkable. Their agile, people-first process not only kept us aligned but also ensured we met our tight launch schedule. They have a deep understanding of the intricacies of sporting organizations and an unmatched expertise in shaping a winning culture, assembling the right people, and providing exceptional leadership that has been a defining advantage that sets them apart from anyone else.

Stan Kasten

Advisory Board, PWHL

Bloom Sports is a transformational partner who brings a wealth of experience and knowledge to the table

They were instrumental in helping us evaluate our processes and team, design our organization, and played an active role in talent identification and recruitment. Working closely with Bloom Sports as we developed our multi-year strategic plan allowed us to be more creative and innovative in building something truly special for our players, team, and community. Their deep understanding of different sports and business models is invaluable.

Julie Uhrman

Owner, Angel City FC

Their detailed knowledge of soccer was very valuable during our acquisition and ownership

Barry, Shannon and the team worked closely with us during our acquisition of the Orlando City and Orlando Pride soccer teams, including meeting and evaluating our soccer operations and business staff, and advising on organizational structure, identifying gaps for future hires, and organizing several key leadership searches. More recently, after a year of ownership they helped us with two key leadership searches to support our ambitions for Orlando Pride; Vice President of Soccer Operations/General Manager and Director of Medical & Performance for Orlando Pride.

Mark Wilf

President/Co-Owner of Minnesota Vikings, and Chair/Co-Owner of Orlando City SC and Orlando Pride

Working with Shannon and Barry was one of the most uplifting experiences of my professional career

Through their questioning, their listening, and their own observations, Shannon and Barry validated our ambitions for ourselves and for our organization. Once the core issues were identified, they made actionable steps to address them in both short, medium, and long term. Shannon and Barry were steady and collaborative - with us at every step to help us be flexible and adjust. With their support, our organization did a fantastic job following through. Now we are on track and I am confident we will continue to progress and be able to truly live out our vision.

Player, NWSL & USWNT

A truly unique advisory partnership

During a period of change at the club, it was important we made the right decisions in critical areas like people, culture and processes that impact the entire sporting department. The team at Bloom were able to ensure we did that through the delivery of a truly unique advisory partnership. Their recommendations were bold and aligned to our priorities and objectives

Toon van Bodegom

Chair, Feyenoord

Unique ability to connect with us as people not just professionals

It’s difficult to place a value on the work with Barry, Shannon, and the team at Bloom Sports because it’s been invaluable. They have a unique ability to connect with us as people not just professionals and meet us where we are no matter what stage of our business operations. With the variety of challenges our industry can present, our work with Bloom Sports provided trusted guidance and an enjoyable experience as well.

Angela Hucles Mugano

General Manager, Angel City FC

Our Team

Barry McNeill

Co-Founder & CEO

Shannon Soares

Co-Founder

Ashley Lehr

Consultant

Michael Clarkson

Director

India Reed

Analyst

Bobby Warshaw

Director

Justin Hinson

Analyst

Lucy Montgomery

Consultant

Marcus Jones

Consultant

Francesca Kielesz

Consultant

Corey Woolfolk

Independent Advisor

Tori Huster

Independent Advisor

Build your legacy

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