Feyenoord Rotterdam
Project:
Transformation - Advisory
Engaged by the chairman of the board to review Feyenoord’s sporting success on and off the field. Following a wide ranging sporting audit of structure, talent and processes across First team and Academy, we partnered with the CEO, Technical Director and a football leadership group to reset Feyenoord’s sporting vision, goals and operational roadmap to becoming successful and competitive.
Engagement
- Conducted a sporting operations audit of structure, talent and processes, including functional assessment scoring
- Worked with leadership to redefine key intellectual property based on new vision, culture and goals
- Provided recommendations on organizational design based on club priorities and goals, next and best practices within league(s) and high performing global sport
- Provided a 12 month implementation plan based on key milestones for delivery
- Supported the build out of a brand new Scouting department
- Supported the onboarding of key new hires within a new organizational structure
- Delivered leadership workshops at board and department head levels to increase stakeholder engagement, agility and competency
- Lead an inclusive process to capture and deliver a club wide (sporting and business) Vision & Strategy for 2023-26
- Provided crucial context, advisory and cultural information in CEO’s first 30 days in the club
Our project with Bloom was already underway when I joined as CEO and their work helped me a lot in understanding the landscape, and focusing on the immediate opportunities and priorities. Matt and Barry have always acted professionally with a refreshing ability to offer advice and perspectives from their global experiences. I trust the work they have done for our organisation.
Impact
- Clearly defined organizational structure and operating model
- Increased levels of transparency, communication and accountability across organization at department head level
- Delivery of workshops and tangible outputs for: Scouting business plan, roles & responsibilities, objectives & key results setting, communication cadence, information memorandum and a club wide vision & strategy for 2023-26
- New ‘topsport’ culture and methods of working within the organization, consisting of a single football vision, centralized football functions and a renewed energy within the non-playing talent