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Washington Spirit

Project:

New Ownership - Advisory & Executive Search

Advised new ownership post-acquisition. Assessed sporting operations talent, organizational structure, and core operating processes. Partnered with ownership to operationalize key priorities, including a league pioneering buildout of talent and headcount across Washington Spirit Soccer Operations and placement of a VP of Soccer Operations & General Manager, ultimately lifting standards across the NWSL and elite women’s soccer.

Engagement

  • Provided sporting industry intelligence to new ownership
  • Provided an unbiased view on the sporting operations arm of the organization for new owner
  • Conducted a sporting operations audit of structure, talent and processes and delivered a gap analysis
  • Provided benchmarking across league around sporting operations headcount and compensation 
  • Delivered recommendations on organizational design, talent and future investment that aligned with aspirations of new ownership and raised the standard of the league
  • Conducted search and placement of new President of Soccer Operations & General Manager

Impact

  • Clearly defined sporting operations vision
  • Clearly defined and industry leading organizational structure and operating model
  • Transformative hire in key leadership role within club, league and sport
  • Estimated increase of sporting operations headcount by 60%+
  • Clarity on competitive drivers within organization matched with strategic investment from ownership